Can you imagine what moon cheese would taste like?
Assume for a moment that the moon was made of cheese, what would that cheese be like? It would certainly give people an incentive to go back to the moon. Perhaps moon cheese would taste different depending on where it was mined from: ‘That’s a fine specimen of tranquility blue’ people could say at a blind moon cheese tasting competition.
Its rarity would make it a very expensive delecacy ‘With this moon cheese you are really spoiling us ambassador’ and would be in the same league as caviar.
Just imagine the swankiest restraunts in town selling moon cheese toasties at an enorously inflated price.

It would be great if the moon was made of cheese, but perhaps we just need to dig a bit below the surface.